Ti̇ktok
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Business
How Louis Theroux Became a ‘Jiggle Jiggle’ Sensation at Age 52
Four or five times a week these days, some old friend will contact Louis Theroux and tell him, “My daughter…
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Business
Drew Afualo, TikTok Star, Goes On a New York Breakfast Crawl
On a recent morning, the social media star Drew Afualo stepped into Tompkins Square Bagels, a deli in the East…
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World
TikTok Is Gripped by the Violence and Misinformation of Ukraine War
Bre Hernandez used to scan TikTok for videos of makeup tutorials and taco truck reviews. Since Russia invaded Ukraine, the…
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Business
TikTok Made Them Famous. Figuring Out What’s Next Is Tough.
Before Charli D’Amelio became the most popular creator on TikTok — she currently has 132 million followers — she danced…
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Business
Retailers Find TikTok a ‘Sunny Place’ for Advertising
Ever since young Americans began their exodus from commercial television to streaming services and social media, advertisers have searched for…
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Business
How TikTok Keeps You Watching
There are four main goals for TikTok’s algorithm: 用户价值, 用户价值 (长期), 作者价值, and 平台价值, which the company translates as “user…
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Business
How Social Media Turned ‘Prioritizing Mental Health’ Into a Trap
Back in January, Vogue posted a video documenting a day in the life of a TikTok star named Dixie D’Amelio.…
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Business
TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them
TikTok has a bit of an advertising problem. Homemade videos that function more or less like commercials have received hundreds…
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